The Rise of CilaJet at Acura Dealers: From Old Wax Brands to Aviation-Grade Protection
For years, dealership paint protection packages were synonymous with familiar names like Simoniz, Armor All, and traditional polymer sealants. They offered convenience, but their durability rarely matched the promises. As automotive paint technologies evolved and customer expectations rose, these legacy products began to feel outdated. The industry needed something stronger, longer lasting, and worthy of modern premium vehicles.
Enter CilaJet, an aviation grade ceramic coating originally engineered to protect aircraft exposed to extreme temperature swings, UV bombardment, salt air, and the constant abrasion of high speed flight. It was only a matter of time before the technology migrated from the tarmac to the showroom floor. Now offered at many Acura dealerships, CilaJet represents a shift away from the old dealer wax era toward genuine, lab tested exterior protection.
CilaJet’s formula is built on aircraft certified coatings designed to molecularly bond to clear coat surfaces. Unlike wax and basic sealants that sit on top of the paint, ceramic coatings like CilaJet create a hardened, hydrophobic shell. This layer helps resist UV fading, oxidation, chemical etching, environmental fallout, and even light scratching. For Acura owners, especially those investing in metallic, pearl, or premium paints, this technology offers a meaningful upgrade in longevity and appearance.
As Acura refined its brand under Precision Crafted Performance, dealerships recognized the need to align their protection offerings with the same philosophy. Instead of quick application shine enhancers, customers wanted coatings that actually enhance resale value, simplify maintenance, and hold up through years of driving. CilaJet delivered all three benefits.
One of the biggest selling points is its 7 year warranty, a significant leap beyond the old one or two year sealant guarantees. This coverage often includes protection against:
Paint oxidation
Fading and loss of gloss
Environmental contaminants such as tree sap, bird droppings, and bug acids
Hard water spotting
Industrial fallout
For many Acura buyers, especially those planning to keep their vehicles long term, this added assurance provides peace of mind. And unlike traditional products that required reapplication every few months, properly bonded ceramic coatings offer near permanent protection with simple maintenance washes.
CilaJet’s growing popularity reflects a broader trend: dealers moving away from legacy chemical brands and toward true ceramic technologies that actually perform. Acura customers have become more knowledgeable, more research driven, and more protective of their investments. They expect coatings, not dressings. They expect performance, not marketing gloss.
With its aviation grade roots, hydrophobic performance, and long term coverage, CilaJet has become the modern equivalent of what Simoniz once represented in its heyday, but with the durability and science to back it up.
As Acura continues to elevate its vehicles with advanced materials, premium finishes, and performance oriented design, technologies like CilaJet provide the final touch. They ensure the vehicle looks as sharp years from now as it did the day it left the showroom. In a market where first impressions matter and long term ownership is on the rise, CilaJet stands out as one of the most meaningful exterior protection upgrades available today.